Credits power AI in Growth Console only: first-time site setup (profile), weekly advice, and Ask. Pulling Google data without AI does not use credits.

What is a credit? Roughly 1 credit ≈ 1,000 tokens (pieces of text the AI reads and writes). You are not charged “1 credit per analysis.” A full run uses many credits because the AI may open several of your pages and write a detailed plan.

What changes the cost? How big the site is, how many languages and services you have, and how much the AI chooses to look up to improve the advice. You do not pick that step by step.

Example (medium site): two languages, several service pages, a blog, and a contact page. On a site like that:

• First profile: about 40–120 credits (once).
• One full advice run: about 50–90 credits (a half-finished research-heavy run can already use ~40).
• Ask a question: usually a few to a few dozen credits.

Simple starting packs:

• 100 credits: profile once + try advice a couple of times.
• 500 credits: comfortable for a few months of weekly advice on a medium site.
• 1000 credits: larger buffer for multi-site accounts or heavier research runs.

Credits are prepaid and non-refundable. You can move them between your sites on this account.